I was reading this post on Ad Lab about Burger King’s ads now being included in searches of Digg that yield no result. The thing I like about Digg is that whilst it needs advertising to keep running, they never go over the top or shove it in your face like a lot of other sites do. Digg has a very loyal fan base, and for good reason too. If you aren’t one of the 18 million people who casually browse Digg already I’d suggest you make it the first port of call for off the beat, or just down right weird news.

Digg also runs ads alongside the links to content, and the ads usually link to some kind of article or image promoting something meaning they fit in with the context and if you do click them you can get some kind of satisfaction even if you aren’t interested in whats being sold. Whilst I’m sure Digg would be able to make a lot more money plastering page engulfing flash ads all over their page they are making sure the experience stays the same, something which a lot of companies are getting wrong.